The Designer

Eva Veliotou is a storyteller, she creates intuitive and emotive products to help the wearer tell their story.

With a background in art and design Eva creates inspired collections with an ergonomic approach. Compositions work with the shape of the body, balancing, accentuating and contrasting to reveal its story whilst empowering themes add narrative.

Eva fuses her interest in psychology, physiology and anthropology to create jewellery collections that are an extension of the wearer and an expression of their individuality.

Following Evas’ graduation from Saint Martins in 2004 she was head-hunted by the universities Innovations Centre providing freelance tutoring whilst establishing her homewares brand Evthokia. 

Working closely with family-run potteries in Stoke-on-Trent Eva produced ranges of tactile ceramic tableware designed to bring the user ever-closer to our relationship with food and its associated idioms and innuendos. 
In 2007 Eva was head-hunted by Wolf & Badger London selling her wares in their Notting Hill flagship store whilst participating in international trade shows. Later that year Eva was awarded Gift of the Year by the Giftware association at Londons’ Top Drawer trade show. 

In 2009 Eva was selected by UK Trade & Investment to represent the Best of British design at Fiero Milano Homewares show and was featured on the front cover of Casa Vogue as ‘Designers to watch’.

In 2010 Eva starts a residency at Selfridges London selling her range of fetishistic ceramic tableware.

In 2011 Eva expands her label into jewellery, creating artistic expressions of its physicality in mixed-media for performance art events whilst beginning training in Londons jewellery quarter as a jeweller. 

In 2012 Eva launches her jewellery label Rocco and opens her boutique in the heart of Kingston-Upon-Thames in 2015. In 2017 the Rocco Design Studio Shop opens it doors allowing customers to discuss their commissions directly with Eva. Later that year Eva is awarded runner-up Designer of the Year by Retail Jeweller. In 2023 Eva opens her workshop to customers in Londons’ Jewellery Quarter, Hatton Garden.