Our Story

At Rocco our jewellery collections are designed to work intuitively with your body and mood.

We accentuate every curve and dip to make you look your best whilst inspired designs showcase your individuality. 

Like a well tailored garment our jewellery is designed ergonomically for a flattering fit whilst inspired themes are refined to reveal inherent style so you look good, effortlessly. 

At Rocco we don’t create seasonal collections we focus on expression, creating exceptionally crafted timeless classics that our customers come back to time and again. 

Our design studio and shop is at the heart of our business in Kingston-Upon-Thames. 

Our shop stocks our complete range of jewellery and is where you can also discuss commissions and repairs with founder, Evthokia Veliotou. 

Our workshop is situated in Hatton Garden, at the forefront of our industry and part of the city life we love so much. All our jewellery is made here by us, no-one else. 

The Designer

Designer Evthokia Veliotou creates empowering jewellery collections by attributing balance and style to the body. 

Evthokia works intuitively with the shape of the body to create flattering compositions whilst inspired themes steeped in art and culture fortify each collection with intellect and style.

With a background in artifactual design Evthokia is interested in creating emotive collections that are aesthetically beautiful and also serve a purpose. 

Inspired by the historical and cultural context of artefacts, inherent characteristics of materials and decorative qualities of craftwork Evthokia’s design process refines their core aesthetic virtues and intuitively attributes their aesthetic to the body. 

After graduating from Saint Martins in 2004 Evthokia established her collection of emotive homewares and accessories selling them through Selfridges London, independent boutiques and interior design shows.
Evthokia went on to complete training and an apprenticeship as a jeweller in Hatton Garden London before opening her boutique in the heart of Kingston-Upon-Thames. 

In 2017 Evthokia opened the Rocco studio workshop in Surbiton for customers to directly discuss commissions and repairs and in 2023 opened the Rocco Jewellery workshop in Hatton Garden, London.